Goodbye, Universal Analytics
Last year, Google announced that it would be replacing Universal Analytics (UA) with a new-and-improved service: Google Analytics 4 (GA4). In short, itโs an upgraded analytics tool that allows you to measure traffic, monitor engagement and better understand user behaviour across your website.
By 1st July 2023, everyone will have to make the switch, either by creating a GA4 property yourself or letting Google automatically create one for you โ unless, of course, you decide to opt out. Alternatively, you could switch right now. Confused? Probably. Despite all the explainer articles out there, GA4 still feels like a bit of a black box. In this blog, we take a look at the timeline for GA4 and the main updates you can expect.
What are the key dates for GA4?
Last year, Google announced that it would be replacing Universal Analytics (UA) with a new-and-improved service: Google Analytics 4 (GA4). In short, itโs an upgraded analytics tool that allows you to measure traffic, monitor engagement and better understand user behaviour across your website.
By 1st July 2023, everyone will have to make the switch, either by creating a GA4 property yourself or letting Google automatically create one for you โ unless, of course, you decide to opt out. Alternatively, you could switch right now. Confused? Probably. Despite all the explainer articles out there, GA4 still feels like a bit of a black box. In this blog, we take a look at the timeline for GA4 and the main updates you can expect.